Look, folks, it’s no secret that tractors and other farm equipment have become increasingly high-tech in recent years, often running on advanced computer systems. But let’s be real here, some manufacturers have been tight-lipped about the inner workings of these electronics, making it difficult or nearly impossible for farmers and independent repair shops to diagnose and fix problems with the equipment.
This is something that has been even more pronounced this last year considering resale values of paid off modern equipment.
This has led to a standoff between farmers and tractor makers, with many calling for greater transparency and access to information. And this issue has been going on for years. We have reported on it for years!
Now let’s talk about John Deere again, one of the leading manufacturers of tractors and farm equipment. Could they have finally listened to the concerns of farmers and independent repair shops and decided to take action?
The American Farm Bureau Federation recently announced an agreement with the company, promising farmers and independent repair shops access to the diagnostic tools and information they need to service John Deere’s products. At the beginning of this year, the 2 organizations released a 6 page joint memorandum of understanding –go to our website to see it.
Now, I know some of you might be thinking, “Oh, this is just a ploy by John Deere to stave off the passage of ‘right-to-repair’ legislation.” And it may be, but let’s not get ahead of ourselves here. Passing legislation is a long and difficult process that includes many compromises. And John Deere has been slammed hard by its vocal customers over the years – especially in the Midwest. By reaching a private agreement with John Deere, the American Farm Bureau Federation may have reached some sort of win for farmers without having to wait for the passing of legislation – time will tell.
And let’s not forget, this agreement does not prevent John Deere from protecting its trade secrets, so don’t get to wild with what your trying to do.
But, maybe after spending hundreds of thousands of dollars on a piece of equipment, you may want to not have to call the manufacturer if there is a problem – especially if you need to get it done now. And what about the resale value?
In short, John Deere has been trying listen to the concerns of farmers and independent repair shops, and their agreement with the American Farm Bureau Federation is a step in the right direction. It’s about time more corporations start listening to their customers and taking action.
But is it enough? Let us know your thoughts.
